We respect to human, our suppliers, employees, business partners, customers and consumers, additionally to environment and animals which is consuming our products, meaning, to the life and we pay due care to observe their rights. Our products and applications are always built on this rule, and we will continue to do so.


We perform our work with the highest level of quality and effort; however, we are looking for the best without ignoring that there might be ones better than us about in this regard. We avoid arrogance in every way as the institution and we try to operate and to complete our relations with delicacy. We take providing service to society as basis not having benefit from society


We are devoted to our country, company, business, team and brands and we work faithfully. We own our business without sperating any area. We are a team interconnected and strong.


We continue to be an organization that can be adapt itself to dynamic conditions in the markets in which we operate, can quickly adapt to new business forms, to immediately consider and evaluate new opportunities, able to operate as agile task forces by creating different teams for different tasks


We adopt to establish and maintain a measured and mutually honest and profit-oriented relationship with everyone we come in contact with. We rely on not only to put our own interests forward, but ensuring benefit to each of our stakeholders, not to deviate from the line of justice in profit and loss by adopting consequences of our decisions.